Since 2001, people have been using gamification in business in a number of ways. Some attempts at gamification have been a huge success. More often than not, gamifying business processes has shown disappointing results. How do you ensure success when you’re using gamification in business applications?
With gamification, the difference between success and failure is good planning. You need to make sure that your gamification strategy is aligned with the business objectives. There’s no point assigning badges and points for the sake of it. The point of gamification is to reward people for displaying behaviours that have a positive impact on the business.
Aligning gamification to business objectives is the only way to ensure that you’re motivating your people to behave in ways that will contribute to business success. It can help with attracting and retaining the right people, keeping them motivated and engaged, and encouraging them to be more productive.
There are a few ways to use gamification in business, but let’s focus mainly on learning and development. Gamifiying the company’s learning platform is a powerful way to engage employees. Letting your people develop in their careers is important to getting the most from them and achieving business goals.
Here is how you can use gamification in business and tie each game mechanic to a specific objective:
Gamification in Business: Levels
Levels are the simplest way to align gamification with the business, letting you tailor each employee’s learning journey to a set of parameters necessary for success.
When the employee first logs on to their learning platform, their journey is about discovery. Using levels in onboarding shows them how to use their new learning platform, what they need to do and what’s in store for them.
The ‘end game’ doesn’t mean their entire learning journey has come to an end. Once they finish their first journey of ‘Induction’, they might unlock the ‘Trainee’ level.
The important thing is that these levels are aligned with the organisation. At each level, learners unlock relevant learning materials once they’ve have satisfied the criteria at the current level and gained sufficient points to level up.
Levels are superb tools for ensuring employees are sufficiently knowledgeable to lead a team, gain a promotion or move into a new department.
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