8 Ways to Build a Knowledge-Sharing Culture

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handshakeThere are many terms for a knowledge-sharing culture.

Collective intelligence. The knowledge market. The transfer of learning. Talking to a chum!

Whatever you refer to it as, its value cannot be underestimated. Knowledge-sharing can inspire cultural shifts and modernisation.

It can develop faster decision-making skills. It creates a treasure trove of reusable problem-solving ideas exclusive to your organisation.   

It’s also become recognised as a genuine commodity over the past decade.

It’s now our pleasure to do a bit of knowledge-sharing ourselves…

We’re going to share with you the definitive definition of knowledge sharing, its humble beginnings, and how organisations are increasingly realising its power.



A Knowledge-Sharing Culture: The Definition

In business, a knowledge-sharing culture can be defined like this:

‘A knowledge-sharing culture is a culture which encourages and enables the free exchange of knowledge, insight and experience in order to benefit individuals and an organisation as a whole.’

What’s the History of Knowledge-Sharing?

graph showing improvement in KPIs

It doesn’t take a rocket scientist to work out that knowledge-sharing as a concept isn’t anything new. On that note, here’s a very condensed timeline of the major occurrences in the life of knowledge sharing:

15,000 BC

The earliest signs we have of knowledge sharing are around 15,000 BC when cave drawings were used to warn other humans of dangerous animals and other life saving lessons! These paintings were obviously terrible at conveying a message as a lot of cave people died. Good job then that we developed the skill of writing with early examples such as Hieroglyphics.

1440 AD

1440 was the first time information was distributed easily in the form of printed material. Newspapers such as The Daily Courant (1702 – 1735) slowly but surely began circulating on a larger and larger scale. 

1840 AD

Fast forward to 1840 and libraries were no longer exclusive clubs for the privileged; they became public. Libraries gave us power and suddenly the spreading of knowledge had never been easier.

The 1900s

Ever heard of the term the watercooler moment? When the watercooler splashed into offices in 1911, it finally gave workers from different departments a place where they could gather and discuss projects and generally share their wealth of knowledge. We’re not saying that cross-department talking didn’t happen before, but it certainly opened up the doors for social learning.

Radio and television revolutionised the scale and scope of knowledge-sharing in the 1900s. We could now receive a news update within minutes of it happening. Like the announcement of World War II via the King’s speech

The Internet and the Information Revolution

The 6th of August 1991 was when the World Wide Web became public. Knowledge-sharing would never be the same again…

Suddenly, you could share stories, experiences, news articles, blogs, whitepapers, videos, podcasts and much more within seconds of them being created. This all comes under the umbrella of the information revolution. 

The information revolution began in the 1960s and is still going strong today. It’s said that the modern American adult spends 11 hours every day listening to, watching, reading or generally interacting with media. That’s a lot of consuming, and a lot of knowledge-sharing!

The Two Best Solutions for Creating a Knowledge Sharing Culture

Businesses are still trying to discover the best ways in which to share knowledge. Something that has so much potential to influence your organisation needs a proper hub to call home.

The most successful organisations share their wealth of knowledge with everyone in the company. 

Encompassing a knowledge-sharing culture empowers the employees and as a result, the organisation benefits as a whole. So how do we initiate a knowledge sharing culture? 

Email and chat can’t do it alone! This is where we step in… 

The Academy LMS

The Academy LMS is a learning management system that uses the power of engagement, behavioural science and learning best practice to drive amazing results. It’s also a gamified solution, using game mechanics such as leaderboards and experience points to drive learner engagement.  

1. Clubs

Clubs are designed to replicate how real-life clubs work; an area where like-minded communities can get together and communicate, collaborate and much more. You can use Clubs to build a robust knowledge sharing culture by creating niche discussion groups. Examples may include a Club for on-boarding advice and tips, or a Club for sharing knowledge on UX design. 

2. Social Feed

If you want your knowledge-sharing to reach everybody in the company, then a social feed may be the way to go! It works just how a social feed on social platforms work, which makes it second nature to most of us. Instead of using it to post videos of cats, however, you can use it to post videos of industry experts, whitepapers, guides, tip sheets, infographics, industry podcasts and much more. 

3.  Live Chat

Everywhere offers instant answers now. Gone are the days where we have to wait days for an email response. Instant message is the new customer to company relationship. In fact, a whopping 42% of customers prefer a live chat service rather than correspondence via phone or email. So why shouldn’t learners expect the same level of response?

The Academy LMS offers a live chat service so that learners can ask appointed members of staff whatever they need to know. 

4.  Experts

In every company, there’s always those super people who seem to just naturally know more than everyone else. Why not tap into this form of intellectual capital for your training and create an experts area? The Academy LMS has provides such an area where the brainiest in finance, HR, customer service, IT, product, marketing etc can be asked whatever is needed.

The Knowledge Arcade

The Knowledge Arcade is a mobile learning app that makes behaviour change and learner engagement easy! On top of this, it’s the perfect vehicle in which to knowledge share! 

5. It’s Mobile-Friendly

98% of Gen-Z own a smartphone, so learning from an app really is becoming second nature to a lot of us. 

The Knowledge Arcade app was built for mobile use. For this reason, it’s ideal for sharing knowledge while on the go. No longer are we shackled by the perils of time. The TKA gives you offline access and lets you share microunits to fill knowledge gaps at the drop of a hat. 

As well as this, there’s a host of built-in authoring tools, a vigorous reporting suite, Push Notifications and Streaks and Scorecards

6. Battles

Battles are a learning asset unique to Growth Engineering. They give your training a competitive edge, they reinforce training using repetition and they’re a fun way to share knowledge. Battles allow admins to create multiple-choice questions and pitch learners against each other in a fierce battle of the wits! They also encourage scenario-based training. This is where questions are made from real-life situations, and the answers will give you a choice of reactions. This narrative-focused type of training will help to boost knowledge retention.

Battles will allow you to share knowledge with your team in an exciting and combative way!


One issue with intellectual capital is that it’ll often disappear when the expert leaves the company. So how do you ensure the information is banked? One way is by creating a space for frequently asked questions. This FAQs page doesn’t particularly need a great deal of effort. Simply request your experts fill this in as and when they’re asked a query. Warning; this bank will come with a high interest rate! 

8. Identify Subject Matter Experts

If you’re creating your learning content in-house, then you’ll need a subject matter expert to help advise, and identify any knowledge gaps. Just like Live Chat, Clubs and Experts, this is a fab form of tapping into your intellectual capital. So how do you identify these masters of information? Luckily, we have some tips right here!

Final Word

From cave paintings to the internet and beyond; knowledge sharing has come a long way. It’s now considered to be as valuable as financial assets. Utilising the best knowledge sharing technologies is now essential to business survival. By using The Academy LMS and The Knowledge Arcade, you’ll be able to make knowledge sharing an engaging and exciting experience. Also, they’re both essential if you want to upload the knowledge of your workforce into your in-house knowledge vault forever!

Want to know more about the power of intellectual capital? Download your free copy here:

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During the current coronavirus pandemic, we are committed to doing everything we can to support you and your learners. One of the ways we’re doing this is by giving away relevant microunits for free. At a time when your resources are stretched, we hope this helps you and your organisation to thrive.