Sales Training LMS
For Customer-Facing Teams
Built on Neurogogy. Measured in revenue.
Customers Don’t Care How Much Training Your Team Has Had…
They care whether the person in front of them knows the answer. Our sales training LMS, the Impact Suite, makes sure they do.
- +20%sales revenue at L’Oréal
- +94.3%average basket size at GAME
- 100K+additional lipstick sales at L’Oréal
Trained on Monday, Forgotten by Friday
Most sales training ends when the session does. Then it meets a customer.
Launch Day Comes First
New ranges reach the shop floor before the training does, so the first customer to ask gets a guess.
One Roleplay a Year
A workshop teaches a technique. Without practice, much of it fades long before the objection it was meant for.
Knowing Isn’t Recalling
Watching a product video is not the same as pulling up the detail with a customer waiting.
Points for the Wrong Thing
Leaderboards that only reward logins and calls drive activity, not knowledge.
Measured in Completions
If the report stops at who finished the module, nobody can tell whether the training sold anything.
Partners Left Behind
Resellers and distributors sell your products, but rarely get the same training as your own team.
How Our Sales Training Platform Works
The answer isn’t more content. It’s training built around how the brain remembers. Each part of the Impact Suite targets a different reason sales training fades.
Ready on Launch Day
Push new product training to every store, region, and role at once, in short lessons people can finish before the doors open. Smart notifications bring the key details back over the weeks that follow.
Recall, Not Rereading
Knowledge Contests pit colleagues against each other in quick quiz battles on products, features, and objections. Each round offers retrieval practice, which builds memory far better than another look at the brochure.
Learn From Best Sellers
Top performers share what works in Clubs, broadcast live from the app, and answer questions in the Experts Directory. Watching a skill, practising it, and getting feedback transforms social learning into new behaviours.
Powerful Pathways
Level pathways set the sequence, and assessments decide who moves on. When someone gets a question wrong, the platform automatically sends them a refresher on that topic.
Healthy Competition
Tap into your team’s competitive instinct. Leaderboards and scorecards show contests won alongside XP and streaks, so the people at the top are the ones who know the range.
Measured in Sales
Report Builder and AI Insights show progress by team, store, and region. Our open API connects your learning data to your sales data, so you can see what the training actually moved.
Sales Training for Every Customer-Facing Team
Retail & Store Sales
Give every store the same selling standard, whatever the shift or location. Squad Contests pit store against store, Clubs spread what’s working on your best-performing floors, and training runs in every language your teams speak.
Field Sales Training
Reps on the road learn between appointments, not back at the office, in short snackable bursts. Growth Engineering Learning App also works offline, so a product refresher is ready in the car park before a client meeting.
Channel & Partner Sales Training
Your partners sell your products, so they need the same knowledge as your own team. Run a separate, branded academy for each reseller or distributor from one platform. Certificates are issued automatically, so you always know who is qualified to sell what.
Sales Onboarding
New starters get a role-based pathway from day one, a to-do list of what to finish first, and an Experts Directory for the questions they’d rather not ask in the team chat. Contests start in week one, so recall becomes a habit before any bad habits form.
Sales Training Results
L’Oréal Travel Retail
L’Oréal’s 5,500+ Beauty Advisors sell across 18 countries and six languages, and their product range never stands still. My Beauty Club, built on our learning app framework, moved them from twice-yearly classroom sessions to short “Beauty Bytes”, head-to-head contests, and a community where advisors swap what works. Territories using the app reported a 20% increase in sales revenue.
- 312
- contests completed per learner
- 18.4K+
- social engagements a day
- 23.5K+
- modules completed a month
“We have been able to create a Beauty Advisor community, where BAs are able to learn from other peers across the Americas.”
GAME
Facing tough online competition, GAME needed its 1,900+ store staff across 250+ UK stores to sell with more confidence. GAME Learning Zone, powered by our LMS framework, combined product knowledge with badges, streaks, and an experts area where staff could ask the people who know. Average basket size rose by 94.3%.
- 94.3%
- increase in average basket size
- 89%
- content completion rate
“I’ve been supported all the way by Growth Engineering.”
HP
HP’s sales team needed cybersecurity expertise to lead better conversations with customers. The HP Uni App, built on our learning app framework, delivered it in short microunits, with “Black Battles” contests for the top performers.
- 84
- logins per user
- 19.3
- contests completed per user
- 6.1
- microunits completed per user
“We’ve never seen engagement like it.”
- ISO 9001
- ISO 27001
- ISO 42001
- Cyber Essentials Plus
- Certified B Corp
- 120+ Awards
Sales Training LMS vs Sales Enablement Platform
They sound alike, but they do different jobs. Which one you need depends on who you’re training and what success looks like.
| Sales Enablement Platform | Sales Training LMS | |
|---|---|---|
| Built for | B2B sales reps working a pipeline | Large customer-facing teams in stores, in the field, and across partners |
| Main job | Getting the right content to a rep at the right moment in a deal | Making sure people know the product and the pitch |
| How it builds skill | Call coaching, roleplay, and content in the flow of a deal | Recall through contests, lessons that come back over time, peer learning, and certification |
| What it measures | Content use and deal progress | What people remember, who is certified, and sales results |
| Best when | A small team closes large, complex deals | Thousands of people need to know the range and sell it |
Many organisations use both: enablement for the deal, and an LMS for the knowledge behind it. The Impact Suite integrates with your CRM through our open API, so learning data sits alongside the rest of your sales stack.
Sales Training FAQs
A sales training LMS is a learning management system built to train customer-facing teams on products, selling skills, and service. It delivers short lessons and quizzes, tracks who knows what across every team and region, and certifies people as ready to sell. The point is training that shows up in conversations with customers.
A sales academy is an always-on, branded programme that takes people from their first week to expert, with pathways, practice, and recognition along the way. Most run on an LMS. Our guide to what a sales academy is covers how to build one.
The best one is the one your team will actually use between customers. Look for:
- Mobile delivery
- Quizzes and contests that drive recall
- Peer learning from top performers
- Certification for partners
- Reporting you can connect to sales data
Start with what people still remember weeks later, then follow it into the numbers that matter: conversion, basket size, and revenue by store or region. The Impact Suite’s reports show learning by team, and our open API connects that data to your sales figures.
Push new product training to every role at once, then keep bringing it back. Short refreshers and Knowledge Contests in the weeks after launch make people recall the details, and that’s what stops them fading.
Yes. Each partner can have its own branded academy, domain, and users, all managed from one system. The platform issues certificates automatically, so you can see who is qualified to sell what.
We provide the platform, and you bring the product knowledge and sales method. Our built-in authoring tool turns it into short, interactive lessons and quizzes. If you need ready-made sales or soft-skills courses, we can point you to content partners.
Further Reading
How To Train Your Salespeople with Sales Programmes
Practical ways to build sales skills that last beyond the workshop.
What is a Sales Academy?
How to turn sales training into an always-on programme your team grows through.
Transform Your Approach To Product Training With Online Learning
Getting product knowledge to stick, from launch day onwards.
Knowledge That Sells
Book a demo, and we’ll show you how the Impact Suite fits your products, your channels, and your sales targets.
