Frontline Training
For Retail & Hospitality Teams
Built on Neurogogy. Proven on the shop floor.
Frontline Training Has One Job:
To change what happens in front of a customer. The Impact Suite fits between customers, runs on a phone, and keeps bringing lessons back until they stick.
- +20%sales revenue at L’Oréal
- +94.3%average basket size at GAME
- 5,000+Caffè Nero staff across 11 countries
Why Frontline Training Rarely Sticks
Frontline teams aren’t hard to train because they don’t care. They’re hard to train because the job gets in the way at every step.
No Desk
Many frontline staff have no work computer and no work email. If training needs a laptop and a login, it never reaches them.
No Time
The only gap in a shift might be ten minutes. A 45-minute module that can’t be paused never gets started.
Different Shifts
People work different hours in different places, so training can’t wait until everyone is in one room.
New Faces
High turnover brings a steady stream of new starters who need to be useful on their first shift, not their fifth.
One-Off Training
A single session imparts information that fades before it can be applied on the shop floor.
Mixed Standards
Different sites and managers run training their own way, so the same job gets done differently from one store to the next.
A Mobile LMS Built for the Shop Floor
Growth Engineering Learning App (included as part of the Impact Suite) puts training on the phone already in your team’s pocket. Every feature does a specific job for the brain.
Lessons That Fit Between Customers
Bite-size lessons take minutes, so people start them, finish them, and come back to them as needed. Microlearning works because it makes repetition practical.
Training That Comes Back
One session teaches. Coming back to it over the following weeks is what makes it last. Smart notifications bring lessons back to the surface without flooding anyone’s phone.
Quizzes That Teach, Not Just Test
Recalling an answer builds memory far better than rereading it. Learning Contests and Squad Contests turn that retrieval practice into quick head-to-head challenges.
Progress People Can See
Next-gen gamification such as XP, streaks, leaderboards, and a personal scorecard shows each person where they stand. That’s feedback, not decoration.
One App in Multiple Languages
Deliver training in multiple languages, and translate social posts instantly so teams in different countries can learn from each other.
A Place to Call Your Own
The app carries your name and brand in the Apple, Google Play, and Huawei stores, and connects to your SSO and HR systems. It also shares data with Growth Engineering LMS.
Retail LMS for Product Knowledge and Sales Training
In retail, training shows up at the till. A customer asks how two products differ, and your colleague either knows or doesn’t. Tighter margins, staff turnover, and online competition all raise the stakes on that moment.
The Impact Suite gives retail teams:
Product Knowledge That’s Ready on Launch Day
Push new ranges to every store at once, in short lessons people can finish on a break.
Retail Sales Training That Sticks
Quizzes and head-to-head contests make people recall features, benefits, and answers to objections until they can do it in front of customers.
One Standard Across Every Store
Learning pathways for every role, and Clubs where your best people share what works on their floor.
L’Oréal Travel Retail
L’Oréal wanted its 5,500+ Beauty Advisors, spread across 18 countries and six languages, to move from twice-yearly classroom sessions to continuous learning. My Beauty Club, built on our app framework, gives them short “Beauty Bytes”, contests, and a social feed.
20%increase in sales revenue in territories using the app
Read the L’Oréal Case Study
GAME
Facing tough online competition, GAME needed to sharpen customer service and sales across 1,900+ staff in 250+ UK stores. GAME Learning Zone, built on our LMS framework, combined product training with contests, leaderboards, and an experts area.
94.3%rise in average basket size
Read the GAME Case StudyHospitality LMS for High-Turnover Teams
Hospitality training software has to work for people who started last week, in a sector where the biggest challenges are as much about people as margins.
The Impact Suite gives hospitality teams:
New Starters Ready for Their First Shift
Role-based learning pathways take a new barista, server, or host from day one to confident, one short lesson at a time.
Every Brand on One Platform
Run separate brands, venues, or franchises, each with its own look and content, from a single system.
Mandatory Training That Gets Done
Mark food safety and other essentials as compulsory, track completion by site, and issue certificates automatically.
Caffè Nero
Caffè Nero needed one platform for 5,000+ staff across Caffè Nero and Harris + Hoole, in 1,000+ locations and 11 countries, with each brand keeping its own identity. The Learning Hub, built on our LMS framework, gives every role its own pathway in the right brand and language.
16,700+eLearning views a month
Read the Caffè Nero Case StudyFrontline Training Results
The headline numbers are only part of the story. Here’s what else changed.
L’Oréal Travel Retail
- 90%
- knowledge retention score
- 30%
- reduction in training costs
- 100K+
- additional lipstick sales
“Our Beauty Advisors have immediately adopted it as their home to learn and share!”
Olivier TesslerGeneral Manager, L’Oréal Paris, Travel Retail APAC GAME
- 89%
- content completion rate
- 19%
- increase in staff praise
- 109%
- increase in feedback responses
“The platform continues to grow and is now spread across every area of our business.”
Craig MillsLearning Manager, GAME Caffè Nero
- 16,700+
- eLearning views a month
- 4,700+
- downloads a month
- 2,000+
- logins a month
“The platform’s flexibility and the amazing customer service made a big project a huge success.”
Helen RustHead of Training & Development, Caffè Nero
- ISO 9001
- ISO 27001
- ISO 42001
- Cyber Essentials Plus
- Certified B Corp
- 120+ Awards
Frontline Training FAQs
A frontline LMS is a learning management system built for people who don’t work at a desk, such as retail, hospitality, field, and shift-based teams. It delivers short lessons on a phone, works around shift patterns, and tracks progress across every site, so training reaches people where they actually work.
It depends on your team size, how many sites and brands you run, and whether your staff have work devices. Look for mobile-first delivery, short lessons that come back over time, and reporting by site.
Put the training on their phone, and keep it short enough to finish in a quiet moment. Growth Engineering Learning App runs on iOS and Android, connects to your SSO, and sends smart notifications that bring lessons back. Nobody needs a laptop or a training room.
Yes. Learners can use Growth Engineering Learning App offline, which suits stores, kitchens, and venues with patchy Wi-Fi.
As long as the job needs, which is usually a few minutes. The value of short lessons isn’t the length itself. It’s that people can fit them into a shift and come back to them, and that repetition is what makes training last.
We provide the platform, not the courses. You bring your product, service, and brand training, and our built-in authoring tool turns it into short, interactive lessons. If you need ready-made courses, we can recommend content partners.
Yes. Each brand gets its own branding, domain, and users, all from a single system, with training in multiple languages.
Look past completion rates. Check what people still remember weeks later, and whether it shows up in sales, service, and customer feedback. The Impact Suite’s reports and AI Insights show progress by team, site, and region, and flag learners who are falling behind.
Further Reading
Training Frontline Employees: 15 Strategies for Unlocking Potential
Practical ways to reach, train, and keep frontline teams.
Retail Challenges: The 10 Biggest Hurdles to Overcome
Where retail is under pressure, and where training makes the difference.
The 10 Biggest Challenges Facing the Hospitality Industry
What’s putting pressure on hospitality, and how L&D can help.
See It on Your Shop Floor
Book a demo, and we’ll show you how the Impact Suite fits your teams, your brands, and your shifts.
