Hewlett-Packard (HP)
Company Information:
July, 1939
Worldwide
58,000
Bill Hewlett & David Packard
Palo Alto, California
Computer hardware
Introduction
Tech titan Hewlett Packard (HP) understands the importance of innovation. With a global workforce of 58,000 knowledge-hungry employees, fostering a culture of continuous learning is paramount.
In 2019, HP sought to empower their sales team with in-depth cybersecurity knowledge, enabling them to have more impactful conversations with potential customers. This quest led them to discover Growth Engineering Learning App.
Platform Goals
Cybersecurity Knowledge: HP needed to equip their sales force with the expertise necessary to confidently navigate their customers’ cybersecurity concerns.
Social Community: They also set out to create a collaborative environment where their sales team could share insights, advice and best practice.
Learner Engagement: Their new platform would need to drive active participation and knowledge retention through interactive learning experiences.
The Solution
To meet these needs, HP teamed up with Growth Engineering. Together, they created ‘HP Uni App’, the ultimate mobile application for organisational learning. This proved to be the perfect solution for HP’s busy salespeople. The platform offers the following features:
- Badges, XP, Leaderboards
- Streaks, Scorecards, Contests
- Social Learning
- Deep Customisation
- Content Library
- Mobile Learning
- Reporting Suite
- & Much More
The Approach
Gamification
Contests: Learners can test their knowledge and playfully compete with others through player-vs-player quizzes.
Badges & XP: Exploring the app environment unlocks a variety of rewards such as Badges and XP.
Leaderboards: Collecting XP from contests and learning content helps learners to climb the app leaderboards.
Social Learning
Social Feed: HP’s salespeople can share tips and best practice through discussion forums and social feeds.
Live Chat: Real-time chat lets learners exchange cybersecurity knowledge seamlessly.
Experts: Learners can tap into subject matter experts’ knowledge in the Experts Area of the platform.
For each key topic, a microlearning unit, social club and contest was created, empowering users to learn, apply and test their knowledge. Push notifications were used to encourage participation, supporting learners as they earned XP and climbed the leaderboards.
The app’s elite learners were invited to take on ‘Black Battles’ — ultra-tough knowledge contests designed to push even the brightest minds to their limits. The top two champions emerged victorious, claiming exclusive rewards and recognition.
The Results
The HP Uni App’s success has led to its expansion, now supporting a broader audience and new initiatives like HP’s sustainability drive.
Growth Engineering Learning App remains a key tool for HP, addressing their evolving learning needs and empowering their dynamic workforce.
Let's Get Engaged!
- Use Case Mapping: Tailored demonstrations in line with your requirements.
- Flexible Payment Terms: Payment options and pricing plans to suit your needs.
- Rapid Implementation Plans: Start making a real impact in weeks, not months.
- Build a Business Case: Achieving stakeholder buy-in is tough, but we can help.