Case Study:
Hewlett-Packard (HP)
HP Uni App unlocked unprecedented user engagement and propelled learners to cybersecurity mastery. Now it's your turn to engage!
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Company Information
Founded
July, 1939
Industry
Computer Hardware
Employees
58,000
Headquarters
Palo Alto, California
Presence
Worldwide
Founders
Bill Hewlett & David Packard
Introduction
Tech titan Hewlett Packard (HP) understands the importance of innovation. With a global workforce of 58,000 knowledge-hungry employees, fostering a culture of continuous learning is paramount.
In 2019, HP sought to empower their sales team with in-depth cybersecurity knowledge, enabling them to have more impactful conversations with potential customers. This quest led them to discover Growth Engineering Learning App.
Platform Goals
1. Cybersecurity Knowledge
HP needed to equip their sales force with the expertise necessary to confidently navigate their customers' cybersecurity concerns.
2. Social Community
They also set out to create a collaborative environment where their sales team could share insights, advice and best practice.
3. Learner Engagement
Their new platform would need to drive active participation and knowledge retention through interactive learning experiences.
The Solution
To meet these needs, HP teamed up with Growth Engineering. Together, they created 'HP Uni App', the ultimate mobile application for organisational learning. This proved to be the perfect solution for HP's busy salespeople.
The platform offered the following features:
The Approach
HP sought to improve their salespeople's cybersecurity knowledge through dynamic eLearning units, delivered through a gamified and social learning environment. The following features proved to be particularly effective:
Gamification
Contests
Learners tested their knowledge and playfully competed with colleagues through player-vs-player quizzes on cybersecurity topics.
Badges & XP
Exploring the app environment and completing content unlocked a variety of rewards, including Badges and XP.
Leaderboards
Learners accumulated XP from contests and learning content to climb the app leaderboards and earn team-wide recognition.
Social Learning
Social Feed
HP's salespeople shared cybersecurity tips and best practice with colleagues through discussion forums and social feeds.
Live Chat
Real-time chat functionality enabled learners to exchange cybersecurity knowledge and sales insights seamlessly.
Experts
Learners tapped into subject matter experts' knowledge and got answers to complex questions in the dedicated Experts Area.
The Results
For each key topic, a microlearning unit, social club and contest was created, empowering users to learn, apply and test their knowledge. Push notifications encouraged participation as learners earned XP and climbed the leaderboards.
The app's elite learners were invited to take on 'Black Battles' — ultra-tough knowledge contests designed to push even the brightest minds to their limits. The top two champions emerged victorious, claiming exclusive rewards and recognition.
This championship structure gamified learning, turning knowledge retention into a thrilling competition that skyrocketed learner engagement. Check out the results (per month):
0
logins per user
0
microunits completed per user
0
contests completed per user
"We've never seen engagement like it."
Sylvie Pecheur
Global Business Partner, HP
The Future
The HP Uni App's success has led to its expansion, now supporting a broader audience and new initiatives like HP's sustainability drive.
Growth Engineering Learning App remains a key tool for HP, addressing their evolving learning needs and empowering their dynamic workforce.
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