Case Study:
Caffè Nero Learning Hub
Find out how Caffè Nero delivered a multi-brand learning experience and generated 16,000+ eLearning views per month!
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Company Information
Founded
1990
Industry
Hospitality
Employees
5,000+
Headquarters
London, UK
Locations
1,000+
Subsidiaries
Harris + Hoole
Introduction
Caffè Nero is a leading hospitality brand in the UK, running 1,000+ coffee houses across eleven countries. Their 5,000+ staff focus on offering premium Italian coffee, a welcoming atmosphere, good food and great service.
In 2016, Caffè Nero acquired the coffee chain, Harris + Hoole. As a result, they required a learning management system that was flexible enough to cater for multiple brands, robust enough to support a global audience and engaging enough to make an impact.
Platform Goals
1. Multi-Brand
Caffè Nero needed an extended-enterprise LMS that would be home to multiple brands and an expanding global audience of coffee professionals.
2. Personalised Journeys
Regardless of their associated brand, each learner would require a level pathway personalised to meet their specific needs.
3. Engaging
This new platform would need to actively engage learners to meet their learning objectives and help Caffè Nero to deliver business impact.
The Solution
In order to meet these needs, Caffè Nero teamed up with Growth Engineering. Together, they created 'Caffè Nero Learning Hub', a luxury enterprise learning system built from the Growth Engineering LMS framework.
The platform offered the following features:
"The platform's flexibility and the amazing customer service made a big project a huge success."
Helen Rust
Head of Training & Development, Caffè Nero
The Approach
Caffè Nero were able to empower their extended enterprise with a multi-channel learning solution, content controls, language settings and more. They then used game mechanics to supercharge engagement-levels throughout the platform.
Extended Enterprise
Multi-Brand
Each learner's experience on the platform varied according to the brand they were affiliated with.
Multi-Language
The platform offered multilingual support, catering to users across multiple European markets.
Content Groups
Content Groups regulated access, ensuring that each learner received the appropriate permissions.
Gamification
Badges & XP
Interacting with Caffè Nero Learning Hub unlocked a variety of virtual rewards, including Badges and XP.
Leaderboards
Earning XP allowed learners to ascend the platform's leaderboards and highlight their expertise.
Levels
Accumulating XP also enabled learners to 'level up' and unlock fresh training materials.
The Results
Caffè Nero Learning Hub successfully serves brands that operate in two very different markets. They are able to run their learning initiatives on the same platform, whilst fully expressing their brand identity.
The end result was an easy all-in-one solution for their admin team and a huge win for learner engagement. But don't take it from us. Let's let learners espresso themselves:
0
monthly logins
0
monthly eLearning views
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monthly downloads
"The modules are amazing and it's really modern and easy to use. It's amazing for new starters and for extra learning when things are quiet."
"Very addictive! My manager and I are in direct competition for the top score in our area."
"Being able to see my progress with Badges helps with positive reinforcement, encourages healthy competition between stores and reminds me to revisit areas if I'm unclear."
"It gives me the ability to increase and refresh my knowledge."
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