EE: Digital Academy
Company Information:
April, 2010
21.7 Million
BT
13,000
United Kingdom
Telecomms
Introduction
EE are mobile marvels and smooth operators. In other words, they are a British mobile network operator, internet service provider and a division of the BT Group. They are the UK’s biggest and fastest mobile network with more 4G coverage than anyone else.
Back in 2016, EE had a lofty learning goal in mind: to improve the digital skills of their 13,000+ employees. As such, they sought out a digital learning platform that would engage and inform their learners whilst improving their compliance rate.
Platform Goals
One-Stop Learning Hub: EE aimed to consolidate all their learning platforms and resources into a single, authoritative source.
Easy Accessibility: EE wanted their knowledge-hungry employees to have access to their training content wherever they were and whenever they needed.
Effortless Engagement: EE sought to raise learner engagement levels by deploying approaches like gamification, social learning and personalisation.
The Solution
In order to meet these needs, EE selected Growth Engineering LMS – the world’s most engaging learning management system. Growth Engineering LMS utilises a brain science backed approach to change behaviour and improve training outcomes.
This provided a framework for EE’s ‘Digital Academy’.
• Gamification
• Social Learning
• Deep Customisation
• Content Library
• Mobile Learning
• Classroom Management
• Admin Tools
• Reporting Suite
• & Much More
The Approach
EE’s primary goal was to improve the digital skill set of their employees. This would ensure that they were able to use (and sell!) devices like computers, tablets and mobile phones. To achieve this goal, EE shared a variety of microunits as part of an 8 level curriculum. EE even used a Bubble Blaster learning game to send engagement levels sky high!
This approach was supported by the following gamification and social features:
Gamification
Badges & XP: As learners explore the Digital Academy and complete content, they earn experience points and badges.
Levels: Earning experience points helps learners to level up. This, in turn, provides access to new learning content.
Leaderboards: Learners compete for the top slot on the platform leaderboards by completing content and earning XP.
Social Learning
Social Feed: Learners communicate with each other through the social feed. They can also see any recent activity updates.
Live Chat: For a more instant form of communication, learners can reach out to each other via instant message.
Clubs: Alternatively, learners can use specialised discussion forums to get right to the heart of the matter.
The Results
It’s worth noting that all these training experiences are optional. This means that EE employees chose to actively engage with them. Better still, 92% of Digital Academy users say that it has helped to improve their digital skills.
After the first three months, the following milestones had been achieved:
The Future
The Digital Academy was such an outstanding success that it attracted the attention of EE’s parent company, BT (British Telecom). Growth Engineering LMS has since been rolled out to 35,000 BT employees, with the potential for a wider roll-out in the future.
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