

EE: UK MOBILE GIANT GETS AN ENGAGEMENT UPGRADE!
EE is a British mobile network operator, internet service provider and a division of BT Group. It is the largest mobile network operator in the UK, with around 30 million customers and the largest operator of 4G services in Europe.
EE wanted a single, convenient digital learning platform that would engage their staff in their training, and ensure an increased level of compliance. In 2016, Growth Engineering and EE created Digital Academy, a social and gamified learning portal. Its main focus was to improve the Digital Skills and compliance of staff, through the use of mobile-first bite-sized learning. The LMS gave users a journey to embark upon towards the goal of having confidence when talking about all things digital.


SUPERHERO
PROFILE
Name: Pinda Dhillon
Job: Lead EE’s training and development department.
Superpowers: As head of EE’s training design, Pinda knew exactly what was needed to get their learners engaged with digital skills training!
THE STORY OF EE DIGITAL ACADEMY
THE PLATFORM
EE Digital Academy has a strong focus on gamification, such as badges and leaderboards, to increase the engagement of staff to the digital training.


GAMIFICATION
As one of the initial goals for EE was gamification, the built-in gaming mechanics of the Academy LMS were a perfect fit for EE’s staff and brand.
Badges: Learners earn badges for completing content and exploring the Academy.
Levels: Learners level-up as they learn by earning experience points. This gives them access to new sets of content.
Leaderboards: Leaderboards show off learners with the most badges, motivating their peers.


SOCIAL LEARNING
EE is the largest mobile network operator in the UK and they needed to connect all of their 25,000 strong workforce through their new LMS. It was important that their employees got onboard with the social aspect of Digital Academy.
‘What’s Happening?’ Feed: A social feed where learners share badges and other updates with other users.
Live chat: Learners can use live chats to communicate in real-time.
Change Zones: Incentivised chat groups for individual stores and topics, where learners discuss certain topics or issues.
READY TO GET IN THE GAME..?
Sick of your boring old LMS? Want to turn it into a thriving community, hell-bent on gaining skills and becoming even more awesome? Contact the game-changers at Growth Engineering and let us show you around the world’s most engaging LMS!