Close this search box.

Is Your Training Delivery a Good Fit For Your Audience?

Training delivery matters. As Marshall McLuhan famously said – “The medium is the message”.

What message does your training delivering give off?

Crafting a training programme is one thing, but working out how to deliver it is something else entirely!

There’s no one-size-fits-all approach to this, since every set of learners is different. Each group will have different needs, and will react differently to certain training delivery methods.

It’s important to get a good understanding of exactly who your audience is so that you can personalise way you deliver the training to match their needs. Here are few things to keep in mind at this stage:

Offline vs Online

Of course, one of the big questions you need to ask is whether you want to train your learners face-to-face or through an online system. One big factor in deciding this will be geography. For example, if your learners are all based on the same site, then classroom training might be practical, but if they’re spread across the globe, then an online solution will be far more time and cost-effective.

But your learners might benefit from a blended learning solution, which incorporates both face-to-face and online training. You might use online training to deliver the facts and information, and then use classroom time to put that information into context.

Multimedia content

We all prefer to learn in different ways. Some of us like to read, some of us like to watch, and some of us like to do. That’s why it’s important to offer your learners as many ways as possible to absorb your training.

Offer a mixture of text-heavy content, training videos, and interactive scenarios and quizzes. This should cover all the bases and offer something for every one of your learners, helping to engage them all with the topic!

You might even consider creating some game-based learning, particularly if you’re audience has a high proportion of millennials!

Content length

Another thing to keep in mind is how long your learners can spend on their training. You need to offer them enough content to work through, but you also need to ensure that your learners will be able to consume it.

For example, if your learners are in retail and will be completing training whenever the shop is quiet, you need to make all of the content is delivered in short, snappy, bite-sized chunks. But if you’re going to be setting aside big chunks of time just for learning, then feel free to get a bit more detailed, to give your learners plenty to gt stuck into!

Mobile ready

darth vader learnerYou can spend all the time in the world building a perfect online learning programme, but all of that effort will be for nothing if your learners can’t access it! Over the past few years, mobile devices have flown ahead of desktops to become the most used digital platforms.

Your online offering should be cloud-based, so that your learners don’t have to install software, and it should be mobile-responsive so that it works on any device. You might also want to use a mobile app, with online/offline synchronisation, so that your learners can download what they need and get on with training even without an internet connection!

Final Word

If you’re keen on finding out more about how to offer a personalised training programme, we’ve got plenty more reading right here on this blog.

But if you’re raring to know more about the wonders of eLearning then you’ll find our Business Case for eLearning practical and insightful! Click here to download your very own copy. 


Like What You're Reading? Join the Growth Squad!

Subscribe now to receive exclusive access to our weekly newsletter. It’s packed full of the best L&D research, analysis and downloadable resources.

Table of Contents

Share Post

Read More About Online Learning

Like What You're Reading? Join the Growth Squad!

Subscribe now to receive exclusive access to our weekly newsletter. It’s packed full of the best L&D research, analysis and downloadable resources.


Unlock The World’s Most Impactful L&D Resources!

Our unrivalled treasure trove of white papers, research, tip sheets, infographics and more gives you all the L&D knowledge you need to start making an impact today. Happy exploring!

We are always working to improve your experience on our website. Part of this involves using cookies to collect data for statistics and personalization. Further information can be found in our Privacy Policy and Cookies Policy.