Company culture is hugely important.
In fact, 94% of executives and 88% of workers believe that company culture is important to business success, and Growth Engineering are 100% advocates of this.
We believe that company culture influences every part of your business. From staff retention to productivity, to decisions made at the very top; company culture is at the very heart of success.
Additionally, more and more businesses are going fully remote.
So, like something that relies on the interactions of your workforce, how do you keep your core values afloat if you’ve become a remote business? How do you sustain that all-important office banter and colleague chemistry?
Firstly, What is Company Culture?
Put simply, a company culture is the personality of a company. It’s a bit like a country; each has its own uniqueness made from lots of differing factors. This could be the food, the history, the scenery and more. It’s the same for a business. Elements can vary, but common factors shared by most businesses include:
- Work environment
- Business mission
- Company traditions
- Strength of Employee Companionship
- Core values
- Communal goals
Why is Having a Healthy Company Culture Important?
Company culture is integral to success for two main reasons:
1. Firstly, Company Culture Has an Impact on Employees
A recent study found that happy employees are 13% more productive. Naturally, better overall company culture will make people feel happier during their working hours. Research from Salesforce found that employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.
2. Secondly, Company Culture Helps Build Your Employer Brand
Building a strong company culture is the best way to earn a reputation within your industry as a great place to work. In fact, 89% of employees who work for companies in which managers are supportive of well-being initiatives are more likely to recommend the company as a good place to work. It’s nice to be nice.
Companies that Rock Company Culture!
Need the perfect company culture examples? Well roll right up, we have three companies that define company culture right here:
Google’s official motto used to be ‘Don’t Be Evil,’ and when it comes to company culture, it shows. What is the company culture like here? Employee perks include working for however long you like when you like. Their vibrant offices are filled with ‘nap-pods,’ slides and game-consoles. They also pride themselves on collaboration. They have what’s known as a ‘Googler to Googler’ programme, in which employees are skilled-up with things such as public speaking. Extracurricular activities such as kick-boxing are also on the programme!
The savvy smoothie guys have company culture stamped all over them! Their quirky London office boasts a large communal space that could well have been decorated by Willy Wonka himself. In this area, there’s everything from ping pong tables to table football to picnic booths and more. Office space aside, every team has a budget specifically for extra training, so each member can skill-up whilst on the job. They offer yoga classes, massages and encourage sabbaticals. Also, Innocent offer to pay for scholarships every year to three lucky team members, and if that wasn’t enough, free breakfast too!
3. Growth Engineering
We couldn’t write this article without mentioning the company culture at Growth Engineering! Our mission is to ‘Rid the world of dull online learning,’ and that statement of intent is something that reflects in the workplace too. Our Windsor office, for example, has games-consoles, monthly challenges and a bookcase chock-a-block with inspirational reading materials for when our staff want to chill. More importantly, management can show they care about their staff by offering a flexible work schedule, conducting regular one-on-ones and encouraging personal development.
How to Promote Company Culture Whilst Remote Working
Your company culture is not just about gimmicks such as ping pong tables and kooky decor, it’s also about:
- Meaningful workplace relationships
- Considerate and understanding management
- Alignment with the business mission
- Ensuring your staff have a healthy work/life balance
- Creating a sense of purpose
It’s easy to see that company culture doesn’t just happen between the four walls of a building.
More than 70% of people work remotely at least once a week, a number which is only set to rise. We’re strong believers that company culture can happen wherever you are. Here are some ways to do just that:
1. Populate your Social Stream
Our learning technologies include a social feed, much like Facebook, Twitter or LinkedIn. Social media sites are natural hubs for gathering a community together in people’s personal lives. Why should work be any different? Anyone added to the community can post videos, music, articles, ideas and even terrible jokes if you will! (Our team is great at that!)
2. Start a Virtual Club
A virtual club is a feature on our learning technologies whereby you can discuss a particular subject. You can create a club for specific training guidance, such as web developing. You can create a club for all the newbies. Or why not create a club just for staff to kick back and shoot the breeze? Clubs are a great way to keep up staff morale and to remind people of the great community you have. The best part is you don’t even have to queue up in the cold to get in!
3. Video Call
It wasn’t that long ago that video conferencing was only something seen in Bond films, Back to the Future II and The Jetsons. Nowadays it’s a staple of work life. Video conferencing apps such as Zoom and WebEx have made video streaming easy over the past decade. Stream a video call with your team and you’ll get the benefits of instant Q&A’s and face to face interaction from staff based all over the world. From meetings to training, to general catch-ups; video calls are hugely engaging. In fact, 98% of people say that video conferencing helps build relationships in and out of work.
Did you know that with The Academy LMS you can integrate your conferencing software, send invites to calls and add them to your learner’s calendars?
4. Gamify your Platform
Gamification is the process of applying game-mechanics to non-gaming environments. It’s a tool that can be used to help learners become the best versions of themselves. It can also be used to help your learners align with your business mission. A by-product of gamification is that it introduces healthy competition! One out of every two colleagues benefits from workplace competition. You can award virtual badges for anything from passing probation to being extra vocal on the social wall. It’s experience points (XP) that tend to give colleagues that fizzy rivalry, however! At Growth Engineering we apply gamification to everything on our platforms. All these points feed into a leaderboard which adds a layer of fun to everything on the platform. The more XPs someone has earned, the higher up the leaderboard they’ll travel. Let the games commence!
5. Create an Experts Area
An expert’s area is exactly what you think it is. Instead of sending an email and waiting days for the response, it’s done via instant message. From asking Dave in IT why your internet connection is so weak, to asking advice on how to write a blog you can set up an experts area for anything.
6. Keep your Company Mission Alive
When everyone’s apart from each other, it’s still important to keep your mission in mind. It’s like when the Scooby-Doo gang split up to search for the ghoul; they’re all still laser-focused on the task at hand. Not to sound too David Brent, but without everyone rowing in the same direction, you’re never going to reach your destination.
So how do you keep your company mission alive when you’re all working from home? You could use your social wall to post daily reminders. You could create praise badges for staff to work towards achieving, and you could request that each team member posts one weekly task they’ve accomplished that helps further the business’s mission!
Company culture is integral to the success of a business. It’s what keeps the machine turning. It’s the oil to the squeaks. It keeps staff happy, which in turn increases staff retention and productivity.
It helps work towards your overall mission, your communal goals, and brand values. Thankfully, remote working doesn’t mean you have to lose a single drop of business personality! With advances in technology and the use of gamification, company culture can thrive just as much as it would in an office… dare we say it… maybe even more…
One thing’s for sure, you have to ensure your team is updated with your latest training content, wherever they’re based. Download our new Training Checklist here and make sure you’ve got it all covered!