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5 Effective eLearning Elevator Pitches

Harry Cloke
February 3, 2015
L&D Strategy
3 min read

Pitching eLearning to senior management can be tricky. They might be lacking time to listen to your presentation, budget to implement it or knowledge of what it can do for your organisation. That’s why we put together these 5 super-quick eLearning elevator pitches which will help you get your foot in the door.

So imagine you’re in the lift with your boss and you have a couple of minutes for each pitch:

1. eLearning is cost-effective

Forget booking meeting spaces or classrooms, paying for lunches, travel, accommodation and workshop tutors. Forget the cost of lost sales that occur from taking your employees out of work for the day or week.

Online learning is cost-effective because learners can log on to their Learning Management System during downtime at work or at home, work through eLearning at their own pace and get things done when it’s convenient for them – and the organisation.

2. Learn anytime, anywhere, anyhow!

With online learning, there’s essentially no limit to where or when employees can do their training. On the bus? Yep. On their lunch break? Of course. Snowed in at home? Yup! If some employees want to race ahead of others and get a head start, that’s fine. On the other hand, if others are really busy at work and need to get a project out of the way before they commit to training, that’s fine – just set a deadline and employees can make sure they have completed the training before then, whenever works for them.

3. Online learning is fun

You might be met with a look of disbelief if you say this, but that’s only because it’s likely that your boss has had bad experiences of online learning in the past. But it doesn’t have to be that way. It’s actually very simple and easy to make online learning fun and engaging: use gamification! Gamification involves using gaming mechanics like badges, points and leaderboards. It makes learning more fun because it encourages competition and makes undertaking eLearning modules and doing tests and assessments more enjoyable and engaging. And when learners are more engaged, they’ll be learning more.

4. Online learning is multi-language

Rolling out classroom training to thousands of employees who speak a variety of languages is tricky. Luckily, our Academy LMS comes with a drop-down list of languages, which means each learner can select their own language. It really makes them feel at home!

5. Online learning is aligned to business needs

Social Learning Illustration

Picture this: you work in a multi-national organisation with offices all over the world. New legislation comes in that affects every single person in your business. Your first thought is probably one of panic – how will you make sure all employees know of this legislation? How will you do so fast enough to satisfy the conditions? What will happen if you fail in rolling out this new information?

Don’t panic. With online learning, this is easy. You’ll just have to create an announcement or a short eLearning module containing all the information, ‘invite’ your employees to take it on their Learning Management System and be able to monitor who has then learnt about the legislation. No travelling required; no phone calls; no meetings; no workshops. Simple.

Want to find out more? We wrote a white paper to tackle all the most common criticisms and objections to online learning.

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