What’s the hard evidence that a blended learning approach can deliver benefits?
Well, when American Express conducted a study of the ROI on different types of training for 2000 of their managers, they found that blended learning delivered a 12% increase in productivity, as against a 10% increase for instructor led training. This may not sound like a huge increase, but when you consider that the blended learning cost approximately 1/3rd less, the ROI on the blended learning was an impressive 1,599%, against 972% for instructor led training This equates, in ROI terms, to the blended learning approach being 75% more effective than instructor led training making it crystal clear that this approach must be at the root of improving ROI for Learning and Development.
