The fear is that gamification will help exacerbate a reward-based culture. That’s to say, we won’t be motivated to act unless it will generate a reward. We won’t do something like give to charity, unless there’s something in it for us. There’s no motivation to learn unless we’re simultaneously earning points (or something equivalent).
But hasn’t this always been the case? If we’re not motivated to act, we wont act. If we don’t provide our learners with motivation, they won’t learn. Learners are motivated by the reward of knowledge and the potential for self-improvement. Gamification is an attempt to provide further motivation and engineer more engagement from learners. To that extent, it’s something that should be embraced, not rejected.
Just like the video-game industry, gamification — the use of gaming mechanics in non-gaming environments — is growing in popularity. By marrying eLearning with gamification we seek to create a learning platform that is more engaging. We want more individuals to complete eLearning courses. Thus, we have to build a platform that can provide them with the motivation, match their ability levels and offer the right triggers.
By satisfying our basic needs for reward, status, achievement, self-expression and competition, gamifying Academy Platforms can provide ample motivation. By regulating the difficulty level and adopting a game-like relationship to failure, eLearning can ensure that all users are capable of finishing every course. Finally, gamification can provide ‘triggers’ or calls to action that amount to the final piece of the behavioural puzzle.
With all these elements in place within our Academy Platform LMS, we can help determine individuals to complete eLearning courses. By raising engagement we can increase productivity. The result is an entirely new level of motivation that can be layered on top of the motivation to learn and the desire for self-development. It is a key tool to aid people development and growth. Growth Engineering are pioneers on this relatively new and fertile ground, but the results speak for themselves.
Gamification is the key to engagement!