NEWS - 09/06/2010
Online Elearning Vital for the Marketing Industry
Online elearning services are becoming increasingly important to the marketing industry as they develop new techniques to operate in the digital age.
Research carried out by Marketing Week Magazine in May revealed that more than half of marketers are increasingly looking for training in the use of social media and digital courses. The survey found that 79% of marketers value on-the-job training over more formal training qualifications, while 50% of marketers working for brands would like to receive more brand management training from their employers.
The research did however show that 65% of clients are spending less on training than they did two years ago; this despite an acknowledgement that 40% of respondents acknowledge that there is a greater demand on them to improve new skills within their teams.
As Jay Cross, a Harvard MBA learning expert says, the message to today’s marketers operating in a changing workplace is ‘Learn while you work or become obsolete.’
Online Elearning Services & Learning Management System Training
Companies in all sectors are increasingly coming to recognise the need to offer ongoing staff training via elearning services and Learning Management System (LMS) channel academies.
LMS or Learning Management Academy training supports your staff training needs in a cost effective way by providing web based training platforms and an online resource that encourages staff engagement and increases knowledge.
Find out more about e learning services with Growth Engineering. Telephone: 01753 840 331, Email: info@growthengineering.co.uk