NEWS - 07/06/2010
Product Knowledge Training Key to ‘Branducation’
Find out why the smart companies are investing in ‘branducation’ via product knowledge training and sales training online using bespoke academy training platforms.
“Smart companies realise that in order to endear people to their brand, they have to educate them and this is the new way of selling,” said Al Moffat of Worldwide Partners in a recent Marketing Week magazine interview.
The feature, entitled branducation highlights the work of American electronics retailer Best Buy who rely on their shop floor sales people to teach and educate consumers before making a purchase, as an example of education acting as an excellent sales tool. In order to be successful in this process of educated sales training staff is key.
Product knowledge training is fundamental to the success of your sales teams, be it in retail on the shop floor facing a consumer or any other sector. Independent studies have revealed that only 27% of salespeople feel they fully master their job, but sales skills are especially crucial during a time when potential and existing clients are buttoning up their wallets.
So how do you improve product knowledge, sales performance and customer service among your staff without breaking the bank on training?
One of the most cost-effective and proven methods to successfully deliver valuable sales training development is via academy training. Research has shown that typically an organisation spending £40,000 within the first year on channel academy training will see a return on investment of £120,000 - £180,000. Creating and delivering eLearning is an extremely effective way of providing targeted, powerful training in the most cost efficient way.
Find Out more about elearning services with Growth Engineering. Telephone: 01753 840 331, Email: info@growthengineering.co.uk