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ISMM eLearning Qualifications

ISMM eLearning Qualifications

What do the ISMM courses cover?

The course con­tent is spe­cified by the ISMM within the Learn­ing Out­comes and Assess­ment Cri­teria these are laid down by the ISMM, and pub­lished within there Level 3 and 4 specifications.

What is the dur­a­tion of the ISMM eLearn­ing courses?

The dur­a­tion of each of the eLearn­ing units will vary depend­ing on their cred­its. The dur­a­tion will be approx­im­ately 15 minutes per credit, so if a unit has 3 cred­its, the dur­a­tion will be 3 x 15 = 45 minutes.

The dur­a­tion of some of the units, accord­ing to the above for­mula, are given below:

Unit Cred­its Dur­a­tion
Unit U302: Hand­ling objec­tions, nego­ti­at­ing and clos­ing sales 6 90
Unit U305: Under­stand­ing sales and mar­ket­ing in organisations 4 60
Unit U402: Under­stand­ing seg­ment­a­tion, tar­get­ing and positioning 5 75
Unit 407: Fin­ance for sales managers 7 105

What Lan­guage are the courses in?

The courses fol­low UK Eng­lish for spelling and gram­mar. So the spelling con­ven­tion will be ‘organ­isa­tion’ not ‘organ­iz­a­tion’, et al.  The lan­guage used will be formal busi­ness style although some informal usages such as con­trac­tions will be used to make the lan­guage sound/read nat­ural and easy for the learner.

Who are the courses aimed at?

The audi­ence for the eLearn­ing will be mainly sales pro­fes­sion­als work­ing in vari­ous indus­tries. The exper­i­ence and the back­ground know­ledge of the audi­ence may vary. The audi­ence are mainly from the UK and can be from multi-ethnic back­ground.  The age of the learner can be any­where from 21 to 60.

What is the Instruc­tional or teach­ing approach within the eLearn­ing courses?

Although the over­all cov­er­age of the course is guided and con­trolled by the ISMM spe­cific­a­tion, the actual learn­ing strategy will be unique and as designed cre­at­ively by Growth Engineering.

The Dis­cov­ery Method of Instruc­tional Design (DMID) is the innov­at­ive method that lets the learner use their own real-life examples to under­stand key con­cepts. The fol­low­ing para­graphs define how the DMID works:

Tra­di­tional eLearn­ing con­cen­trates on know­ledge deliv­ery. Usu­ally the learner’s involve­ment is sought through click-and-reveal activ­it­ies and some quiz thrown in for knowledge-check. It is often more of e-telling than eLearning.

In Dis­cov­ery Method the learner can draw examples from their own work life and apply it to the con­cepts dis­cussed in the course. Each new concept is related to their real-life situ­ation for which the learner can identify the solu­tion dur­ing the course. These explor­a­tions are cap­tured in the course which they can down­load or print in the end.

Aside from the Dis­cov­ery Method the course will employ feature-rich activ­it­ies and anim­a­tions to make the learn­ing as enchant­ing and enga­ging as possible.

The pre­scribed struc­ture[1] of the course is, there­fore, as follows:

  • Wel­com­ing the learner
  • Scen­ario Introduction
  • Intro­duc­tion to the unit
  • Pre-quiz
  • Topic 1
    • Input Data
    • Scen­ario — Problem
    • Tutorial
    • Scen­ario – Solution
    • Input Data – Record Learning
    • Sum­mary
    • Check your understanding
    • Topic 2
      • Input Data
      • Scen­ario — Problem
      • Tutorial
      • Scen­ario – Solution
      • Input Data – Record Learning
      • Sum­mary
      • Check your understanding
  • Over­all summary
  • Post-quiz
  • Unit Assess­ment Debrief
  • Print Unit Notes

The course will intro­duce the Learn­ing Out­comes to the learner at the begin­ning of the course. Also, each page will be tightly con­nec­ted with the learn­ing out­comes so the learner can eas­ily identify which learn­ing out­come they are being taught. To enable this, each page will have a but­ton called ‘Learn­ing Object­ive’ which, upon click­ing, will open a popup that will dis­play the learn­ing out­come & assess­ment cri­teria rel­ev­ant to the page. The learner can also check the com­plete learn­ing jour­ney by click­ing another but­ton ‘More Info’ from this pop-up.

 


[1] This is only an indic­at­ive struc­ture. For a detailed course struc­ture, refer to the Course Struc­ture document.