Hendrick Automotive Group is the largest privately held automotive dealership group in the United States.
It operates 100 dealerships across 14 states and employs more than 10,000 people.
In the summer of 2015, Hendrick were looking for a solution that would help effectively manage and deliver a blended learning initiative. They reached out to Growth Engineering and together we created Hendrick Automotive Learning Online (H.A.L.O.), a customisable, gamified, social, online learning environment.
With 10,000 learners on their platform, H.A.L.O. is a hive of activity. The social feeds are overflowing with learner comments, updates and share resources. The leaderboards are full of learners trying to learn their way to the top.
To see how Hendrick Automotive Group pulled off this feat, please download the case study now!