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If you’re a training professional, or you work in L&D, you’ll already be aware of the biggest challenge with online learning – how to keep your learners engaged. Luckily for you, by finding this article, you’ve already stumbled across a solution!
At Growth Engineering, our main goal is to find new, more exciting ways to boost engagement. It’s this philosophy that led us to invest in gamification. Gamification is the application of gaming mechanics and metaphors to non-gaming scenarios to make difficult tasks more palatable.
The benefits of gamification have been long documented, whether it’s increasing customer loyalty or reducing speed-related road accidents. By incorporating gamification into a Learning Management System, you too could have the perfect online training solution!
But are your learners ready for gamified online learning?
This is the ‘Mastery Mountain’. It’s used to describe how users become masters of a system as they get more familiar with it.
When learners first log on to their LMS (we call ours the Academy LMS, and it’s currently ranked as the #1 LMS in the world!), they start at the bottom of the pyramid. They don’t really know how gamification works (to say nothing of gamification on Learning Management Systems), and they don’t know their way around the LMS. So as they begin to explore and to learn more about the LMS they move up the pyramid and become more skilled, engaged and knowledgeable.
A lot of learners will get stuck at the ‘Novice’ level of the mountain because they’re not really all that interested in their LMS and, consequently, their eLearning. Maybe they don’t understand how it really works or why it will benefit them.
A poorly executed training roll-out could be the cause of this disinterest, or a lack of marketing excitement around the launch of the LMS could lead to a disengaged workforce. But once you get them engaged, there ain’t no Mastery Mountain high enough to keep them from success!
As learners interact with a gamified Learning Management System they will gain knowledge about the system and become invested in it. Gamification on Learning Management Systems will supercharge learner engagement and get learners climbing the Mastery Mountain faster. Here’s how:
1. Make a fuss
Firstly, before the learner even logs into their LMS, they’ll have enjoyed plenty of marketing surrounding the training programme from within their organisation. Click here to read our 6 top tips to rock your online learning roll-out!
2. State the Mission
When the learner first logs into their Academy (aka gamified Learning Management System) they see a message reminding them why they are there and what value it will add to their world.
They’ll learn about the epic vision behind what they’re about to do and establish whether they are interested in taking their career to the next level – in other words, the employee learns about how the gamified eLearning is going to help them.
They are then asked to confirm they are on board and raring to go… “Yes!” they will cry, “I want to develop my career!”
3. Show them the ropes
Obviously, in order to get the most out of their Academy, the learner needs to get to grips with how the LMS works and what’s in it for them every step of the way.
We start by giving learners a tour of the major areas and explaining how gamification on Learning Management Systems works.
For each tutorial they watch they can get a reward, say the ‘Mastery’ badge and 25 points. “Cool!” they say, “These badges are good. I wonder what I get when I hit 100 points..?”
4. Reward eager learners
This in itself – due to the gamification features – gives them more rewards and badges. “Ok, I get it – the more I do, the more points and badges I get!”
5. Get competitive
Gamification also encourages a healthy sense of competition. The learner can view the LMS leaderboard, see where they rank in comparison with their colleagues and plan how they can become masters and reach the top.
“I know who I have to beat – let me at that eLearning!” they say. “But wait… Julie from the North East Sector doesn’t have any badges. Doesn’t she know how to get them? Maybe I should give her some help.”
6. Set them loose
Now, the learner has mastered their Academy and is enjoying all elements of gamification in their training. Awesome! Now all they have to do is start their eLearning journey… “Right, time to get started. I’m going to click on ‘My things to do’ and get going.”
Pretty soon, your employees will be passionate, determined learners who love their LMS.
We’ve just covered the first steps of the learner’s journey on a gamified LMS, but the real magic is yet to come! Check out our white paper to learn more about how gamified online learning works, and to see some hard facts and stats about the return that you could be getting from your training investment!