Download PDF: Winning Edge Article on Sales Academies

What is a sales academy?

• A sales academy is a hol­istic approach to the train­ing and devel­op­ment of sales teams and aims to raise the stand­ards of per­form­ance by:
• Cla­ri­fy­ing what ‘good’ looks like: bench­mark­ing indi­vidual per­form­ance and know­ledge through a sales com­pet­ency framework
• Cre­at­ing train­ing that focuses on the needs of the indi­vidu­als, rather than ‘one size fits all’
• Cre­at­ing train­ing that engages the staff and encour­ages a high level of participation
• Ensur­ing train­ing engages users through know­ledge shar­ing, com­pet­i­tion ele­ments such as leader boards and ‘gami­fic­a­tion’ tac­tics that enhance development
• Gath­er­ing reg­u­lar feed­back to ensure the integ­rated pro­gramme is ‘owned’ by the sales organisation
• Meas­ur­ing res­ults through return on invest­ment (ROI).