If you provide face-to-face and classroom based training courses, we can help you to increase your revenue stream and reduce the cost of delivery

We’ll work with you to develop online courses, branded with your company identity, that match the tone, character and interactivity levels of your existing in-class courses.

Your delegates can work at the pace they choose, within boundaries you’ve developed for them. As they reinforce, refresh or add to the knowledge they’ve already gained, they grow in confidence – and you can monitor their progress and relay it to their managers.

Our eLearning is tailored to your budget and bandwidth and can be SCORM compliant, web, pad and mobile ready.

Before we get into introducing the Sales Academy, you need to know why one needs an Academy like that. Some might be thinking that they know everything that needs to be known about sales, and some might be wondering what is there to ‘learn’ about sales because it’s an art and not a skill: Either you’re born a salesman or you’re not. A small minority may even cynically scoff at the idea of wasting their time in training instead of being ‘out there’, selling.

All these statements may largely be true.  But then, like they say about Pink Floyd concerts, you don’t know what you missed if you haven’t been there. For starters, Sales Academy does not teach you how to sell, because it believes you know that already. In fact it doesn’t even believe it ‘teaches’. The very word ‘teach’ is anathema to Growth Engineering. It is an oxymoron for a training company, is it not? Read on.

What is Sales Academy?

Growth Engineering’s Sales Academy is a development platform. It believes in developing sales people, enhancing performance, lifting up your graph northwards. Of course, it does train on all areas of sales. Last time we checked, we haven’t left anything out, but then we’re constantly on the alert. However, these training programmes are not just ‘dispensed’ as knowledge accumulation. You use it as your personal dashboard like your personal Yoda Master where you can bounce ideas, argue, discuss, take notes and, in this joyful process, also learn. So the next question is, how does it work?

How does Sales Academy work?

When you enter the Academy, it will present a set of competencies to understand your needs. Then you receive a Development Passport. This is your plan, which may include several training – we hate to use this word though – requirements. These training programmes will be more of interesting collaborative exercises rather than ‘teaching’ sessions. The eLearning sessions will be participatory and you will be actively engaged in them. Post these sessions, you will receive assessments which, you will be relieved to know, are not multiple-choice questions to test your knowledge but actual assignments which will go back and do at your workplace, often in consultation with your manager. You will then be assessed based on your performance, either at work or in the assignment.

How does Sales Academy assess?

Sales Academy assesses your ‘development’ in four stages, in line with the famous Kirkpatrick Model^©, pioneered by Donald Kirkpatrick. The four stages are:

• Feedback: How good was the programme? Sales Academy is a dynamic environment. Your feedback on the training feeds into the Academy’s internal conveyer belt, which continuously absorbs suggestions and improvises its content and deliverance.
• Learning: How effective was the learning? There is only one way of assessing this: by a quiz, which is for used your own evaluation and not for any certification.
• Behaviour: How improved are the learner’s skills? Sales Academy believes that any training is effective only if it effects in positive behaviour.  Therefore, your assessment actually comes from how the training has changed your behaviour, as observed and assessed by you or your manager. Often your team members too can add to the assessment along with your manager, making it 360°.
• Results: How beneficial was it to the business? Any training should have a business goal and organisations goals are often profitability, monetary or otherwise. So how have your training translated into organisational benefits? This is Return on Investment, ROI, which is the fourth and most important stage in the assessment.

How different is Sales Academy?

The actual question is, why go with us? Arguably, we are the only training provider who believe in ‘development’ rather than ‘teaching’. We focus on learner’s active engagement by:

• Capturing ‘The Way We Do Things Here’; not insisting on knowledge imposition
• Recognising and celebrating learner’s achievements, through Badges, Awards, Rising Stars
• Creating champions and not ‘trained’ staff
• Involving managers and groups in training, thereby making the personal development more collaborative
• Inculcating the culture of continual development

These are the benefits for the learner but the Sales Academy equally focuses on organisational development. Sales Academy achieves this by

• Including Net Promoter Score (NPS) for overall improvement
• Facilitating the measure of Return on Investment (ROI)
• Offering Performance Management tools for managers to assess and compare their team
• Providing various assessment options, behavioural, psychometric and knowledge

In a nutshell

Growth Engineering’s Sales Academy is a ground-breaking flagship product that sets a completely new benchmark for training development and assessment. It meets the needs of both the individual learner and the organisation as a whole. It believes that the purpose of corporate adult learning should be towards increased organisational effectiveness, which should result in tangible monetary benefits. It trains, measures, assesses, engages, and even entertains. So, next time someone questions why they need online sales training, pardon their ignorance, for they have not seen Growth Engineering’s Sales Academy.

Create a Sales Academy that’s perfect for training your sales team

If you're a Sales Director responsible for a team of internal and field sales executives, creating a Sales Academy for your staff is a proven way of increasing sales performance and driving growth. Investing in online training via a eLearning portal not only reduces staff attrition, but will directly increase the level of sales and drive profit, giving you a healthier bottom line and proven ROI. Your online Sales Academy will help you achieve 100% performance from your sales team, keeping you  a step ahead of the competition.  

“Through utilising the skills learnt on the Spicers Academy we have achieved a 28% increase in the conversion ratio of prospects to customers. This is directly attributable to know-how we developed through the Spicers Academy portal.”

Andy Unstead, Sales Director, Just Office

The Sales Academy solutions allows you to:

• Deliver online learning, accredited by the Institute of Sales and Marketing Management
• Tailor your training to your product or service offering and to your target customer base
• Communicate a consistent message internally and to your target market
• Deliver targeted training to individuals, based on level of competence, in conjunction with the British Standards Institute
• Set a Sales Competency Framework to give clear direction to your sales force and create a roadmap for development and rewards based performance
• Benchmark and report on progress against goals

A consistent approach from your Channel is the key to maintaining brand awareness and increasing sales and margins

Our market-leading Channel Academies are used by Channel Directors and Marketing Directors across many sectors to maintain end-to-end value from vendors and distributors. Whatever the shape of your channel strategy, we'll help you develop an online learning environment tailored to your partners’ needs.

With eLearning materials developed in conjunction with the British Standards Institute, and accredited training libraries backed by bodies such as the Institute of Sales and Marketing Management, Institute of Leadership and Management and City and Guilds, Growth Engineering are the vendor of choice for successful channel-based businesses.

A tailored Channel Academy will enable you to:

• Provide training to quickly enable partners to sell a new product or service and help new recruits learn about existing products
• Communicate sales and marketing strategies clearly to your partners and  enable them to adapt it to their own needs whilst applying best practice
• Maintain a high standard of customer service performance through consistency of approach
• Introduce a set of competencies to provide clarity as to ‘what good looks like’
• Share best practice through knowledge sharing
• Encourage healthy competition among partners by showing how they perform  in network through partner league tables

Our sales training library and customer service training library is a specialist resource for training and sales leaders. The materials cover sales skills, sales management, sales operations, sales strategy, marketing and customer service. The material is suitable for all levels: sales starter, sales person, sales manager and sales leader, making it easy to build bespoke training programs to suit your client or organisation.

All training library modules come with detailed trainer's notes and participant handouts. Due to the size and the scope of the sales training library training programs can be mixed and matched to create the perfect training event for any sales environment.